That sounds like quite the task. Well, as it turns out, if you follow this step-by-step guide. You will be able to create and post engaging content on social media. The point of this is to help you to reach a greater audience for your product or service. Ready? Here we go!
Step 1 – Creating An Engaging Post
So you have a website that doesn’t see a lot of traffic. The niche of the site is dirty socks. Okay, first off, dirty socks may not be a real hot potato niche as far as Google is concerned. However, if you employ a social media marketing strategy, your website will get a ton of new traffic to it.
How do we do that?
Easy. All you need to start is a fascinating, engaging post about dirty socks. Let’s say you are going to write about “Celebrity Dirty Socks,” and that will be your new post topic. To make that post stand out, you will need the following elements:
A Captivating Headline
“Celebrity Dirty Socks – Hollywood’s Laundry Secrets” could be a good one. In the newspaper world, a good headline is called a ‘grabber’ because it grabs your attention. Shoot in that territory.
If your post is going to have any images attached to it, in this post, they better be of dirty socks.
Hey, that’s what we’ve been doing. If the way we write here keeps you interested, you can steal our trick. Talk to your audience and avoid big, technical jargon.
So, in our article about dirty celebrity socks, we will be showing and sharing information with you about Hollywood movies and TV star laundry. We won’t be telling you stuff because that’s not sharing. Get it?
Ask For Feedback/Shares
After the article, we’ll suggest that you let us know if you liked hearing about celebrity dirty socks and if you have any stories of your own to add. Oh, then we’ll hint that it would be pretty awesome if you shared our post to others who may enjoy it as well.
The idea here is to have a fun, but somewhat informative post that people will enjoy reading. It may make them laugh, and it may make them shake their heads. That’s good. If they like it enough, they’ll come back at another time to see what you’ve posted next time.
Step 2 – Share Your Post
Since it was so much fun writing about dirty celebrity socks, you have to spread the word. Not everyone will find it online if you don’t share it on social media. Your logical sharing sites would include Facebook and Twitter. But don’t leave out Instagram, LinkedIn, or Pinterest.
Don’t forget to blast the link to your new post to friends, family, co-workers, and strangers via email. Wherever you choose to share your job, don’t forget to request feedback, comments, or whatever. To enhance the engagement activity and spread the word even further about your incredibly awesome post about Clint Eastwood’s Dirty Harry dirty socks.
Step 3 – Add You Post To Other Following Threads
They call social media for a reason. It’s a place where people are social, and one way to increase the engagement of your new post is to share it on other social media threads within other social media platforms. Did you get any of that?
For example, if you share your post just on your Facebook timeline, the audience you will reach will be limited. However, if you belong to any Facebook groups, you could share your post in threads within those groups. Try to keep them relevant, but when you share within other groups, you will reach people who are not already followers of your personal or online business pages.
And Now For Something Completely Different
Here’s a pop quiz for you. Have you ever seen a brand on Instagram? Branding is a useful marketing tool that is not only going to give your product or service a great deal of legitimacy; it will boost your exposure. Brands are the way to go if you are seeking maximum exposure, and hey, it’s a fun thing to do. Imagine branding your website as “Dirty Socks International” and going from there? It can unleash possibilities that did not exist before the branding exercise.
What Are We Doing Here, Again?
Oh, right. The prominent point sticking out like shakes teeth in this article is to get you thinking about using social media for engagement. To do that, you have to view social media as a marketing tool and not something that occupies devices. Although, that can work in your favor here.
There are so many different social media channels out there, and each has advantages and disadvantages. We like Snapchat, but with self-destructing content in 24-hours, it’s sort of pointless as an audience building tool.
But with that in mind, you can cover the entire spectrum reaching a vast demographic with smart target marketing tailored to each social network channel. For example, for LinkedIn, think, professional. Stuffy suits, uncomfortable workspaces, and worker drones.
Tic Tok aim a bit lower. Okay, a whole lot more economical.
The idea here is to know what your audience is and use the tools that will reach the desired audience best. Tick Tok may be perfect for one segment of your audience, but maybe not for another.
Okay, What The Heck Is Tik Tok?
A pretty cool, hip app that allows you to shoot a video, edit the crap out of it, fill it up with special effects, and choose some background music to finish it off. Necessarily, you can make your own – extremely low budget – video ads with Tic Tok. Video marketing is another excellent way to get the word out about your celebrity dirty socks post. Video works well because you can get your message across quickly and with visual aids.
It’s another part of the win/win equation that can build your brand online. Take a stab and let us know how it goes. See what we just did there?