I mean, there is no wizard who could give you an elixir to increase the traffic on your website…pfft. But I could surely help you in increasing the traffic on your website by using Pinterest. Although, a lot of the people think that Pinterest is only used for planning imaginary weddings, baby showers, birthdays, home décor, and what not (basically all the things that people are unable to afford), Pinterest can be a massive benefit for your website when used effectively. Flabbergasting, right?
Once you get to know the tips and tricks to increase the traffic on your website through Pinterest, you will undoubtedly see the stats of your website rising. Your heart will be full of joy, that is for sure!
So, without further ado, let’s get you Pinsomnia!
The inability to get sleep because you can’t stop pinning and clicking.
Before we move onto the actual tips and tricks, let’s have a look at the basic info relating to Pinterest. It is for all of you who are still living under the rock and don’t know much about Pinterest lol.
a) Pinterest is a search engine, but finding YOUR content is more accessible through Pinterest because it searches the material that is available on its database. It doesn’t search through EVERYTHING.
b) The features that Pinterest offers are social media like you can pin content, follow accounts, and other people can follow you. By using hashtags and descriptions on pins, your content will be easier to find.
c) The well-designed pins get more traffic and attention as compared to boring ones. No one wants to stare at a dull image and make a weird face. So, the more well-designed your pins are, the higher will be the traffic.
Tips and Tricks
1) Write about topics that are demanded and read more
On Pinterest, there are millions of niches, but some of them are more popular than the other. So, make sure that the topics that you pick is widespread and is something that the people want to read about.
2) Create a business account on Pinterest
The coolest thing about creating a business account on Pinterest is that it is for free. Secondly, it allows you to have a check over the analytics. You can see whether your content is reaching the right audience or not. Also, you can even find out whether your strategies are achieving goals or not.
3) Get your pins re-pinned
Your pin is the content that you are sharing on Pinterest, and other people can re-pin it. You need to make sure that the image you are pinning is attractive to the eyes and gives away your message. Also, try to go for vertical images as they are more eye-catchy. Make sure that you add your blog’s URL. Lastly, you must have a catchy title to your pin. By doing this, you will certainly observe an increase in traffic to your website.
4) Add the Pinterest share button to your blog
Some bloggers forget to add the Pinterest share button to their blog, and then the audience is unable to share it. Don’t make this mistake; you are losing traffic! Make sure to add the Pinterest share button to your blog so that the people are able to share your content.
5) Ensure usage of rich pins
In 2013, Pinterest introduced a new feature known as “rich pins.” Rich pins are those pins that include more information rather than just an image. The rich pins may consist of articles, products, recipes, movies, and even places. By using this, the traffic on your website will increase.
6) Pin to active group boards
Group boards are those boards where multiple people can pin at the same time. By using group boards, you are able to reach a larger audience, and a more significant number of people can view your work. Make sure to pin in group boards that are related to your niche or topic and have a more significant number of followers.
7) Use promoted pins
Beware! Promoted pins can be slightly expensive, but if your budget allows, then using promoted pins is an excellent way of getting traffic on your blog. By using the promoted pins, you are able to target specific audiences.
8) Don’t believe in myths of Pinterest! (Pinning 80% of other people’s content and 20% your content)
This myth is certainly not correct; you can pin 90% of your content and 10% of other people’s content. With this, consistency is the key. If you pin one day and then you are lost for the whole, then don’t expect a rise in the traffic. If you are consistent, only then will you be able to accomplish your goals.
9) Choose the right name of the profile
You have to attract the audience in every way possible, I mean don’t start posting provocative stuff, but make sure that the name of your profile is cool enough that people want to know more about it. You certainly don’t want your profile’s name to be North and your content to be South.
10) Focus on creating amazing content!
Lastly, your work reflects you! The higher the quality of work, the greater will be the audience. Focus on the images that you are adding; make sure that they are appealing. Make your work visually pleasing, so you reach the right audience.
You may be thinking about various ways to increase the traffic on your blog; you may even be ready to pay hefty amounts of money. But you need to give Pinterest a try before you opt for any other way. As you start using it, you will feel creative, and the content that you will produce will be super creative as well. I hope that all these tips and tricks didn’t fly past your mind. By implementing these, you will be able to accomplish your goals.
Hurry, traffic police, create a Pinterest profile, you need to divert the traffic towards your blog!