You must have heard or read the saying that customers are kings – yeah, a trendy one. But there is one other thing that customers are, which you probably don’t know, and that is. Customers are babies, and you should treat them as such. Well, this might not make much sense to you, but I am sure it will if you read on.
So, what do I mean when I say that customers are babies? This is not just because you should pamper them because they sustain your business. This is because they do not really know what they want until you give it to them.
Yeah, I know that we might have some exceptional customers who come to you requesting just one thing, and nothing else would suffice if not that thing which they asked for, and because of this, you might choose to defer that some customers really know what they want.
No matter what your stance is right now, I would like you to follow me on this. So, let us go back to the time of Henry Ford. There is no doubt at all that Ford was indeed a great inventor, and here is one of his notable quotes. He said, and I quote, “If I had asked people what they wanted, they would have said faster horses.” Thinking about this statement and considering the time Ford started his automobile invention, you can agree that most people who won’t be able to think outside the box would probably suggest stronger and faster horse breeds to go faster. So, what Ford did was to create something that immediately people saw it, they fell in love with it. Because it served the purpose for which it was built and was not very available for everyone, so he also incorporated the principle of scarcity. We would talk about this later.
Let us take art, for example, an artist does not go around asking people, “what do you think I should draw.” He simply goes ahead to create art from his own imagination, and what happens is that when he ships that art out for people to see. You would realize that some people will effortlessly fall in love with that style of art. Right from the start, they needed an art, but what kind of art they wanted, they really could not figure it out until someone drew that out for them.
Another great innovator who understood this principle is Steve Jobs. The great tech guru was always ahead of us, building innovations that we really wanted even before we realized that was all we craved for. According to one of the famous quotes that portrayed him as arrogant, he said, “It’s tough to design products by focus group. A lot of times punters don’t know what they want until you show it to them”. Even though you feel this sounds arrogant, it is quite right.
So, when you’re thinking of improving customers engagement rather than dwelling on the can-do factor by asking yourself what information clients are looking for, why don’t you focus on creating solutions that they want but haven’t realized it.
Understanding what I meant when I said you should treat your customers like babies since you must to be creative in coming up with business strategies that satisfy their ever-dynamic wants.
Understanding How Consumers Think
One thing you need to do is guide visitors as much as you can throughout their stay on your website. One tactic to do this is by limiting their choices, limiting their options, in this case, means walking them through your products and making them feel the need to act. Presenting them with too many choices would get them a bit confused. According to some studies by Sheena Eingart and Dr. Eingart, stated that if you give them too many choices, they would freeze and not decide at all, and when people are uncertain, they are likely to look elsewhere for answers.
Secondly, you need to create that robust assurance that what you’re offering them is what they need is through client reviews and testimonials. Research has shown it that reviews from peers are more influential than that from experts, as customers would sense a sort of marketing strategy when you bring in people who they feel have a stake to preach your products or services. But when you have testimonials from their peers, they are more likely to align with that.
Another way is using the principle of scarcity, so when you make your products not very available, customers will get more engaged to know when next their favorite products will be up for sale. Naturally, scarce products tend to be more valuable whenever they are made available. So, adding sales tags such as “only three items left” or “two more days left for the discount” on your website would get your clients clicking to make sales at the same time tell the truth. The human brain is wired to be scared of losing out of opportunities that could add value to your life.
Lastly, it is not all about having a big database of emails that you can send daily updates to. This is one mistake some business owners make when they think of viral marketing. They want to gather up as many emails and mobile phone numbers as they can so they would start firing email campaign messages and putting telemarketing calls across.
From my survey and personal experience, I have discovered that when you start off by asking for minimal commitment with some level of freedom for your clients to accept or decline, you would gradually begin to earn their trust because they know you are not just out there to milk them. Still, you genuinely want to offer them useful services and value in return for financial reward and, most notably, self-fulfillment.
For example, whenever I search for information on google and the search results come up, it is believed that the results come up in order of relevance. But, here is the thing, whenever I open up your website, and a request pops up asking me to enter my email address or some personal information to gain access to your content, I’m clicking out of your website right away. Cause that is a red flag that indicates that you are probably just another marketing company trying to sell email addresses, and trust me, this is the same with a lot of your customers.
Rather than showing your desperateness in capturing their emails, why don’t you focus more on building a lasting relationship that would make them loyal to your site? If you want their emails, you can add this trigger when they must have scrolled to the end of the page, signifying that they have read your content till the end, and must have found it useful if they have stayed on it for that long.
Another thing you can try is to incorporate live chat into your website, I don’t mean the chatbot that gives you almost the same answer to every question you ask it, I mean real human interaction, show them you really want to help solve their problem.
Marketing generally is a robust and very competitive niche, but if handled with guidelines from experts who understand the difference between human want and human needs, it can turn out to become a gate to riches. According to Bo Bennett, Affiliate marketing has made businesses millions and ordinary people millionaires.
Building Trust with Readers
Here are some strategies on how to connect well with your audience
Number one is to always remain charming and very credible. According to a marketing post by HubSpot, 55 percent of your website visitors spend less than 15 seconds on your site, that is the quarter of an hour. So, if you don’t capture their attention within this short time, you might lose them forever. you can stay charming by making your website layout clean and tidy.
Understand how important this principle is, consider this exceptional management tip used in handling lazy employees. When you want to assign a lazy employee a task, you can say to him, “quickly organize this document folder for me.” He would think to himself, ‘okay, it’s just one folder, let me hurry up and go back to what I was doing,’ and when he is done, you say to him, “Wow! You’ve done a great job; can you do the same for these extra two folders”, and he would use that same energy to finish up the two folders. But if you hand him three envelopes all at once. He would think to himself, ‘Oh! This is a lot’. This is because of the way the human brain works, we are generally wired to be lazy by default.
It is the same strategy you need to use in laying out your website. Always try to keep your content brief, engaging, and adequately spaced. Jumbling texts up sends away your customers as they would not even want to begin. When you space them using clear and easy to read the text, they will stick around if your content is valuable. One way to do this is to hide part of your content, till they scroll or read up to that point where you would then require them to click “Continue Reading” to see the rest of the material.
A website should be responsive and easy to use. You should always test out your website on your mobile device to see how it displays, as we live in an age when people want to browse on the go. You can check your site analytics to know what kind of devices visit your website the most. Secondly, make your website navigation straightforward and intuitive, let your users know where they are on your site and how to navigate to where they want to be. The last thing you want to do is to make your clients feel like they are lost digitally.
A genuine promise that you can keep. Don’t just put up a sales pitch only to attract customers, make sure it is something you can and are willing to do.
Some human connections such as your profile picture, team members’ pictures, and so on. This makes clients feel more comfortable as they can attach their thought to a face and not feel like they are dealing with faceless fraudsters.
Straight of the bat, I believe a picture has a deeper meaning, Pinterest is a considerable asset to capture people’s eye and encourage engagement a fascinating quote by a Kenya lady a YouTube sensation Proud Chocolate puts it all in perspective
” The picture reflects the dreams, vision, missions, and goals hidden within. Look beyond what you see.” Proud Chocolate
Are some clues to techniques start you with the right foot. Number one, look for like-minded people and follow them who occupy comparable pins. Secondly, Search on Pinterest for keywords around your niche that are working and use keyword research tools like Jaaxy to refine applicable powerful keywords similar. Establish Who has engaged by permitting a comment? Then, find out the name of the Pinterest punters who have left a comment by visiting their profile, and you’ll be able to follow them this is an effective Pinterest marketing strategy; however, make sure you don’t follow too many people as Pinterest can block your Pinterest account.
Ensure your Pinterest account is safe to play by their rules; a useful tool you can use is pinfollow.net. Next on the cards is multi-dimensional pins contrasting to one-dimensional pins. Try to post different types of images instead of publishing original, unique, innovative pins. Always keyword-rich board names and descriptions and keyword-rich pin names in storyboards, so as I mentioned Jaaxy above, you could try this free look below
You can find out in more detail about keywords below
Be insightful and provides valuable information to stand out from other comments to others. Carefully watch the pins have the most significant number of “saves,” which is the equivalent of a “like” and check what they have in common. You will start seeing a pattern with the pins which have the highest engagement rate. You Can promote using Pinterest ads. To do so, you’ll need to have a business Pinterest account keep your advertising budget small until you know what works. A Pinterest friendly image is vertically long and skinny alike ones on your website and YouTube channel and has multiple images post them to Twitter and Facebook, and lastly, Instagram, many WordPress plugins may help with this. If you have videos on YouTube, publish them on Pinterest as well and link it all up with blog posts and Facebook.
” Take a picture, but it’s not about who is in the picture or the background of it. It’s about the memories and meanings it holds.” Kayla Davis
All of the above can be decisive steps to improve your website’ engagements in time, along with keeping yourself up to date with market trends aligning blogs with trending keywords your victors will come.
Please feel at ease to leave a comment below let me know how effective these tactics are for you if you might use some.
Thanks for your time