How to use LinkedIn to get leads, referrals and mastering LinkedIn for affiliate marketing
LinkedIn is an American business and employment-oriented online service that operates via websites and mobile apps. Linkedin was launched in December 2002 by Reid Hoffman, is Chairman of the Board on May 5, 2003.
Some founding team members from PayPal and Socialnet.com (Guericke, Stephen Beitzel, David Eves, Ian McNish, Yan Pujante, Allen Blue, Eric Ly, Jean-Luc Vaillant, Lee Hower, Konstantin, and Chris Saccheri) joined Linkedin when the Company started.
Linkedin is used for professional networking, including employers posting jobs and job seekers posting their CVs. It is also known as an online center for meeting people, sharing content, and creating and building business relationships.
LinkedIn.com is one of the fastest-growing websites where you can derive organic traffic and leads to your brand, site, or promote a product.
If you are used to taking advantage of business meet and greets and networking, then you can increase your networks, generate more traffic, and leads to your affiliate product by using LinkedIn.
If you are still coming to grips with how to use the Linkedin network to generate leads, referrals, and create conversions, the following tips and practices which are listed below will help you.
If you’re a LinkedIn shirker, that is, you have an account on the website, but are not always active on the network, the following facts may give you the nudge you need:
1. LinkedIn has 575 million users from 200 different countries.
2. Business to business marketers rates LinkedIn the top social media for delivering B2B content and most effective for generating leads.
3. 40% of LinkedIn members check in daily.
Even if you enjoy generating traffic and leads from other social media, Linkedin can also help to create more traffic, drive in conversions, and also build up your brand. I want you to understand that LinkedIn must be a part of your media mix.
I’m going to walk you through the best methods for generating more leads, referrals from Linkedin and use how it creates a sale for your affiliate product.
SETTING YOUR PROFILE:
The best LinkedIn tip ever for generating traffic and leads is filling out your profile; it is crucial. Potential clients aren’t searching for your name (because they don’t know you yet) the only way to make your prospective buyer know more about you is to fill all your required details in the profile form. This helps you to look professional and credible.
Note: You will shoot yourself in the foot if you fill anything into the form and rush through the process of filling the profile. Put some effort, thought, and creativity into your public profile from top to bottom.
A professional headline
Just below your name, you will be given up to 100 characters to populate your “headline” field. Consider starting with a tagline to make a first good impression. Next, enter a nice dose of keywords describing yourself and your areas of proficiency.
Your Account LinkedIn profile is more likely to be viewed and checked by a potential buyer if it adds a picture of yourself. Make sure photo is a high-quality headshot.
Having a beautiful picture of yourself will let the person that needs your service to able to know the person he or she is dealing with. You having a beautiful view can also help to increase your traffic and conversion from any product you are promoting.
LinkedIn allows you to upload a cover image that has the background image and make sure you choose an image that reveals what your brand is all about.
In this section, you are to put a custom link. Now you are adding your website or blog link to help you generate additional traffic when clicked on.
Use the summary section to explain yourself and the niche you belong to as you would on the “Product landing page or about page. Include keywords for search purposes, but warmly compose your summary in a way that answers the fundamental question about your skills and keep the visitor reading.
On LinkedIn, with the help of Slide share, you can easily showcase testimonials of the product you are promoting, and other relevant results of the product or services then add it to your LinkedIn profile.
Use keywords when you are filling your profile, always take advantage of search engine optimization wherever possible, while still ensuring your profile looks Credible and professional. For example, a systems analyst familiar with a business intelligence software – work at getting the traffic from your target audience.
If you are running a professional blog or promoting the product, you can connect your blog URL to your LinkedIn profile, and they can check out any product you are promoting through your blog. LinkedIn is a friend of the search engines – giving you the opportunity of a higher return on search results and more traffic.
LinkedIn’s a perfect place to promote your content, generate leads, and find partnership opportunities.
You achieve all of the above by connecting with LinkedIn members. Let’s look at how it’s done.
Grow your network—
You can send an automatic invitation when you click on connect.
If you have imported your email contacts list, LinkedIn shows you their email address and the option to send an invitation by to the network.
Other options include:
1. Ask for introductions to the people’s LinkedIn identities.
2. Run an advanced people search.
3. Find alumni.
One of the websites’ most useful features is LinkedIn Groups.
There are millions of groups that cater to all business interests. The main uses of Groups are to share content and ideas. They also create another way to classify and make meaningful connections with people that need your services.
Over time, you’ll find it more essential to focus on a small number of exciting groups because it will be easy to promote, share ideas, and also redirect your targeted audience to where you want.
You also have the right to set up your groups. You can redirect people from your group to your website and from your website to the product. You don’t want to spam people. You have to give the thing that will let them trust the service before they can buy it.
Through the help of your group or the groups you join, you can share unique content relating to your product and also redirecting them to your website with a custom link.
Deliver valuable content
Your hunt to generate more traffic and lead starts by creating and sharing unique content that you believe serves the benefits of your visitor.
In recent years, the addition of new features and the integration of services LinkedIn has added by way of acquisitions, and the platform has become a giant content marketing hub for individuals and organizations.
Start a group discussion.
You start discussions within groups by giving a title and then writing details, which you can designate as general “something relating to what you want to promote”.
In some instances, you can add links, but some group moderators prohibit it.
Always make sure you link to a blog post, article, presentation, book, or whatever is relevant to the discussion you are trying to start.
Asking questions is one of the best ways to start a meaningful discussion. Ask a great question, that will motivate responses from members.
Stay active because your question is likely to generate additional questions. Often, ethical debates follow, and you’ll want to express your point of view.
Publish blog posts
LinkedIn has one of the smoothest blog publishing platforms. It’s nice looking and very intuitive. Publishing a blog post on LinkedIn is an excellent opportunity to reach your ideal audience and support your brand.
A great post stands the chance of being up by LinkedIn’s online magazine, thus displaying it to a broad audience and increasing your traffic and leads.
A lot of people think the endorsements section is not useful, but I believe. That it is useful when the endorsements begin piling up, it helps support your brand with a credibility boost.
Having Written testimonials on your profile helps a lot, and it is more potent than endorsements. Testimonials help to build a sign of trust in a potential client about how good is the result of the services and product.
Creating ads on Linkedin for your product is one of the most effective ways to generate traffic, leads, and conversion, and LinkedIn’s lead conversion is known to offer 3x more translation than other major ad platforms. This a one of the reasons why marketers rate LinkedIn the #1 platform for lead generation.
GIVE SOMETHING AWAY FOR FREE
If you have a website or a Facebook page, you can offer something for free in return for a contact email address. Active giveaways can often be just some useful free information, or maybe a book or product that will add value to someone’s life or their business. Alternatively, you could give away a cup of coffee, or a voucher to use in your shop or store in return for contact details. Once you start a relationship with a potential customer in this way, you attract their interest and begin to build a contact list quickly. This list can be a fantastic lead generation tool, allowing you to update all those on the file with new products, services, promotions, events.
QUOTES FROM INFLUENCES AND FAMOUS MARKETER ON LINKEDIN
Networking is not at all how many people you know, it’s how many people know you― Amit Kalantri.
Our job as marketers to understand how the customer wants to buy and help them to do so–Bryan Eisenberg, speaker, and online marketing pioneer.
An entrepreneur with a strong network makes money even when he is asleep– Amit Kalantri.
Amazing things happen when listening to the consumer.” –Jonathan Midenhall, CMO of Airbnb.
Give them quality. That is the best kind of advertising.” –Milton Hershey, entrepreneur.
Try for credibility rather than self-promotion.
Gary Vaynerchuk is a marketing consultant and expert in LinkedIn marketing. Watch below and let me know your thoughts.