If you launched an online store of any kind in the past two or three minutes, you probably have already heard the term PPC. No, it does not mean Perfect Political Correctness. In the internet world, PPC is shorthand for Pay-Per-Click. When a PPC campaign is built to promote a product or service, the person or company who has put it in place as part of their digital marketing will pay only for each click that an internet user will make on an ad. The clickable ad will be something that will encourage users to visit your website or some other landing page connected to the campaign. PPC one of the utmost valuable forms of target marketing out there, and here is how you make it work for your online property.
Step 1 – Lay The Foundation
You can’t create something from anything, so you have to put the nuts and bolts in place first. Before you go live with your PPC campaign, you need to be able to answer a few questions that the PPC campaign should be able to answer. They include:
What is my target audience?
What am I trying to achieve (more traffic, more leads, etc.)?
What is my budget?
What was the first question, again?
When you can answer these questions with some sensible answers other than “I dunno,” then your PPC campaign is good to go live. But here’s why those questions are so freakin relevant your audience is a vital part of any PPC campaign. For example, if you are selling meat online, your target audience is not going to be vegetarians or vegans. It sounds like commonplace, but sometimes it is easy to forget who we are trying to reach with our products online. Your budget is going to have a great deal to do with the amount of exposure you are going to be able to get. Your ROI hinges on it, so don’t be stingy for the sake of being cheap.
Step 2 – Choose The Most Appropriate Channel
Thanks to the internet, you have access to a global selection of potential customers. Although your friends at the coffee shop claim that everyone is on Facebook. You have to allow for options that will reach online users who either don’t ‘do’ Facebook or have abandoned it for Instagram or Twitter. You can’t forget that some of your potential customers don’t live on social media but still use the internet. That means Google AdWords and Bing Ads will have to b included as part of your PPC campaign. Just don’t toss all your budget at one single channel as that is only going to reach a segment of the audience you could potentially reach.
Step 3 – Create Your Keyword List
Keywords are like codes that search engines use to find individual web pages and other content buried within the massive files that make up the worldwide web. But you can’t use any word because the internet is pretty wise. Search engines crawl all over web pages to learn what their content is. If you sell cameras online, but you have keywords that hint at you selling something else, you not only muddy the water, you will not attract traffic looking for cameras. So, if your keywords are relevant to the purpose of your website, you’ll be fine.
The main reason why you want to have a substantial list of keywords is to knock the wind out of your competition. You do this by doing the website internet thing better than them. A compelling and well-executed PPC campaign will not only help push your website up the ranking pole, but it’ll also help to bury your competitors. When you have the edge over the other guys selling cameras online, you will end up with more business, and that translates into more cash in your jeans. But you can’t do it to hurt someone. Play fair, and the internet will respond.
Step 4 – Write Effective Ad Copy
The words that online users read that either attract or repel them to your PPC campaign is also of great importance. The ad has to have a well-written and clear message, or the money you spend on this form of marketing will prove to be ineffective. If you managed to pull together some hot keywords, your ad copy has to have them, but it still has to read like something interesting rather than something is written by a robot. For example, if you are selling cameras online.
Your perfect PPC campaign ad may look something like this:
Minolta, Canon, and Olympus cameras for sale. The best photography cameras in the world at discount prices. Shipping available all over the world. For better photos, use a professional camera. Find out more at www.wesellcamerasforlessallthetime.com.
A poorly-written, keyword overdose PPC campaign ad may look like this:
The best photography cameras, including Minolta, Canon, and Olympus at discount prices. Professional cameras by Minolta, Canon, and Olympus. Shipping the best cameras by Minolta, Canon, and Olympus to you. www.wesellcamerasforlessallthetime.com
See a difference? Which ad would you likely click? Yeah, same for us.
Places To Market Your Stuff
You already know that the internet is rather large, which means you can do well with a PPC campaign if you target it to the right audience. Here’s a snapshot of some of the best places to focus your digital marketing energy.
Instagram – Hey, it’s the new go-to place for people to hang out and post photos of whatever they are doing. Get in on this fun social activity with your PPC campaign.
Facebook – Need we say more? This is the granddaddy of all social media platforms. Pretty much every person on the face of the planet has heard of Facebook. Most of them use it.
Amazon – The largest online store in existence. Here you’ll find everything from food to books to cameras and so much more. The internet footprint of this site can’t be ignored.
Artfire – This is more for the artsy types as in artists. However, if you are target marketing to this crowd, you can’t miss this site.
Artist Rising (a subsidiary of Art.com) – Again, if you are selling anything art-related, this is your best place to reach this audience.
Artplode – This is an online platform for higher-end pieces of art and is another excellent target for that particular demographic.
Artsy – Another online art gallery with tons of art-like traffic.
Let’s Switch Gears And Talk About Branding
Branding is more than just a cute little logo or a fancy slogan. Branding of your product or business is essential for the long term. But it isn’t as straight forward as it sounds. With the right branding, your product or service becomes easily recognizable. That translates into conversions no matter how you slice it. Branding also creates trust between you and your customers, it inspires the people around you, and it will bring you, new customers. Just be sure to have a quality brand designed by an expert. This means that your brand should have the right colors, wording, and can be easily identified by just a glance. Look at other brands around you for the next few days and try to figure out what makes them work. The same things will make your brand successful.
Google AdWords and Bing Ads Simplified Guidelines
We called them guidelines in the sub-heading, but in reality, we are talking about hurdles you must navigate to get your PPC campaign approved at either of the two big search engines. Here is a speedy outline of how to do that.
How To Get Approved On Google
How To Get Approved On Bing
What The Heck Is Wealthy Affiliate Now That You’ve Baited Us With It.
Okay, in simple terms, WA is a way to increase your revenues through the use of advertising online. In other words, the program at WA will more or less teach you the ins and outs of making money online through affiliate advertising. Do you suddenly get why we spent so long discussing PPC campaigns to get to this? If you master the science behind an effective PPC campaign and combine it with the information you’ll be able to pick up from WA; you’ll be making some exciting deposits into your bank account before too long.
Check out my review of Wealthy Affiliate
The Perfect Politically Correct thing about PPC is that you can become successful through target marketing of any product as long as you tailor the campaign to align with your primary goals. Hitting the correct audience where they spend time online is vital, and the keywords plus wording of your ad copy has to be perfect for the best results. That’s all there is to it. So get to it and start selling your cameras or WA affiliate pages to internet users who didn’t know they needed your stuff until they saw your PPC ad and clicked on it!
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