How To Twitter For Business
Are you still trying to get a grip on how you can optimize your Twitter account to advertise your blog? Well, best you grab a coffee and get comfortable cause I’m here to save the day!
What fueled the invention of Twitter?
Twitter came about with an agenda to create an SMS-based platform where a group of friends can keep tabs on each other based on their status updates. This was the idea that co-founder Jack Dorsey had in 2006.
Initially, Twitter team members would often tally hundreds of dollars in SMS charges in their phone bills. However, over the years, Twitter’s user base has grown at outstanding rates, and more often than not, the service would be over capacity.
I’m a massive fan of Twitter, and not only has it helped me pursue my passions, but it has also been amusing to get away from the daily enslaving work routine. Following a bunch of funny people with great jokes and inspiring quotes can lighten your moods and cheer you up. God knows we all need a little boost from time to time.
Although it is not all fun and merry, among other uses, the platform can also be used to harness traffic for your content as well.
You have probably seen social media marketers and bloggers thriving on Twitter and wonder what strategies they use. It is not rocket science.
Everything else you require is 1 or 2 natural approaches to plug into the audience. That will support your work and drives traffic to your website regardless of whether you have a thousand followers with you or none at all. As much as volume matters, the right kind of volume is critical.
How to grow your audience and gain more conversions
- Always keep a tweet pinned.
Pinning a tweet to your profile will consistently keep it at the top of your feed; therefore, anyone who views your feed will see this pinned tweet first.
It is recommendable that you keep updating this tweet, but be keen to create something that will spook your audience’s attention. Giving too much information will kill their curiosity.
If you so wish, you can link the tweet to a sign-up page, or a product launch page or even an article that creates a buzz from your audience to maximize your conversions.
- Add URLs to your Twitter profile.
Having little room to share information about your website on your profile, Twitter has a designated area on your where you can add your website URL. Providing a link to your main homepage, blog, or sign up page will help convert traffic to your site.
Alternatively, you can seize the opportunity by including the link in your Twitter bio. As you list your personal information and occupation on your bio, make sure to include a link to your blog home page.
Although it limits the quantity of information you can display, it is another channel for directing valuable traffic to your website where they can eventually see what you offer.
- Tweet frequently
This is the key to optimizing the Twitter platform to drive traffic to your website. Since people tweet often, the user’s home feed moves quickly. To keep up and stay visible, you need to tweet equally as often too.
Plan to tweet at least ten times a day, or more, and keep it consistent. However, finding the right time to do so is also a contributing factor leading up to our next point:
- Know the best times to share
Observing your audience activity will help you to know when they are online and most active. Unfortunately, Twitter analytics are not able to show when your followers are most active.
Tools such as Tweriod can help you keep the tag of your follower’s engagement by performing an analysis on your Twitter account.
If you are operating to an audience of different time zones, be ready to adjust your time to suit your audience. This will help maximize each of your tweets and bring more traffic to your site.
- Post visual content
Tweets are no all about texts. Including images in your tweets will lead to more clicks and therefore bringing more people to your site.
Data has shown that tweets of photos earn 18 percent more impressions, retweets, and comments comparable to those without them.
Additionally, you can use Twitter cards can also boost your conversions. You will be able to create a Website card of an image that you want to promote, add a link to it, and also a call to action, the text that appears under the picture.
- Recycle your tweets
As much as reposting old tweets may seem ‘boring’ to your audience, there are those who might have missed the tweet since, as you post more often, so do the feeds keep moving.
However, do not recycle just any tweet. Be sure to recycle evergreen content and maybe make it a little touchy by changing the images. As you repost, keep on posting new tweets as well to prevent your audience from feeling like they see the same content regularly.
- Tweet Powerful Quotes from your Blog Content
Teasing your audience with just the right pinch of information from your blog can get them to click and subsequently lead to a high conversion rate to your site. Maximize on this by selecting only compelling snippets of content.
This can help you know what messaging strategy best fits your audience. You can have an article headline and an image or a quote and the link to see what resonates from the post.
- Request for shares, downloads, and clicks for your content
Shamelessly tell your audience what you want them to do. Update your content and ask them to “Like this video” or “Retweet if you agree” or “Click the link to learn more.”
Giving your audience a task is a fundamental way to engage with your followers and grow your audience, which eventually increases traffic to your site. Alternatively, you can poll your audience to share their thoughts with you on specific posts. This creates a give and takes relationship hence building trust and familiarity.
- Use hashtags to go viral
Over recent years, tweets with hashtags have received twice the engagement those without are receiving. More engagement leads to more visibility, which leads to more clicks for your links.
Research hashtag influencers in your niche and create hashtags on similar topics so that users searching for your expertise can find your tweets too.
Alternatively, you can find the trending hashtags within your field and use them regularly in your tweets to go viral.
- Buy authority
You can promote your tweets to a highly targeted audience by focusing on keywords, interests, and geography. If organic traffic is not doing well for you, pay for the exposure.
Although you have to put some dollars into the ads, it increases visibility and traffic conversion will increase as well. The Twitter analytics allows you to keep tag of your campaign success, showing your most effective users and the budget you have applied for.
However, make sure the tweets/ads you promote all make sense to users who are not familiar with you.
An incredibly valuable You-tube clip featuring Ashni, a Houston-based content developer in Texas that Demonstrates how to get 100 first followers of Twitter.
Gaining a vast audience on Twitter does not happen overnight. Invest your time and effort to implement these methods and gradually build a community that will increase traffic to your site. Level up your strategy and start tweeting now!
“Please tell us more if you are into tweeting and whatever you like or not like about twitter? “
Every response is cherished and gratefully received.
J W RIDDELL